about this project

This digital ad was created for All City Candy to spotlight a special promotion featuring Brach’s Purple Rain Tiny Jelly Bird Eggs. The aim was to design something bold, memorable, and instantly appetizing while staying true to the brand’s fun, candy-forward personality.

The layout centers on the product itself, set against a soft, purple-toned background that reinforces the flavor theme and creates an inviting atmosphere. A bold circular callout highlights the promotional offer—“Free with All Orders Over $25”—making the value clear at a glance. Strong, clean typography creates hierarchy, ensuring the product name and offer remain the primary focal points. Lighthearted jelly bean illustrations add a friendly touch without distracting from the message.

Thoughtful spacing, subtle textures, and balanced color choices guide the viewer smoothly through the design. Brand elements, including the All City Candy logo and the “in store or online” call-to-action, were placed intentionally to reinforce credibility and encourage engagement.

The final design is bright, energetic, and approachable. It communicates the promotion quickly while staying true to the candy brand’s lively, playful aesthetic.